OUR SERVICES
What We Do
Communications that connect your organisation or brand directly to its customers, creating a conversation that the media and influencers want to join and extend.
Our Services
Communications that connect your organisation or brand directly to its customers, creating a conversation that the media and influencers want to join and extend.
Storytelling that connects you directly to a societal nerve creating a conversation that both media and influencers want to join and extend. Our approach to media relations combines experience with a much more data-based understanding of the audience. Through a combination of partnerships and research we understand what platforms and channels people use and why, how the devices they use are changing their consumption habits and the specific content needs of mediaso that we can create meaningful visual assets that support our stories and make them shareable. But we also nurture and value a hands-on approach to building actual relationship with media – allowing us to be less transactional and more focused on appropriate co-creation. Across the country, our media experts (among their ranks are many former journalists) often collaborate across practices, sectors and geography to achieve the best results for our clients and to grow and evolve our approach in real time.
Organizations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge. CALLA PR’s strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent company (Omnicom Group) and with outside partners.
Our comprehensive approach is designed to reach, inform and persuade those who influence public policy and, by extension, the success of a brand, product, or a company’s freedom to operate. CALLA PR’s Public Affairs counselors bring decades of experience to manage complex legislative, regulatory, and reputational opportunities and challenges they face today. From Nairobi to Dar es Salaam, we keep our clients informed about key legislative and regulatory developments. We help them “see around the corner” to prepare for what may come. And we engage the most credible advocates to help build consensus, inform opinion, and stake out leadership positions on critical issues of the day. Simply stated, we design and execute national and international PR campaigns that win.
Insight-led Relationship Development. Awareness and Trust-building initiatives that fuel lead generation. Nimble and seamlessly integrated marketing. CALLA PR brings its Business-to-Business clients these vital attributes unlike any other firm. Through fully integrated teams we deliver business value at every phase of your customers’ increasingly convoluted decision journey. We are real-time students of the trends and challenges buffeting B-to-B marketers — from the consumerization of marketing promises, channels and tools, to the increased complexity of your customers’ decision-making process, to the need to draw actionable insights from a preponderance of data. We help you earn trust and mitigate risk in a fast changing world. To keep customers in the loyalty loop, and inoculate the brand from future risks, it’s important to establish a “runway of trust.” Build trust with transparency, integrity and actions that match your words.
The trust of today's consumer and the public, is determined by how companies manage brand reputation and crisis. Our team has built a proven record, that is experienced in protecting the most important, yet fragile, organizational asset: reputation. We counsel global companies, MSMEs, nonprofits, government entities and high-profile individuals to tackle a range of preparedness, reputational and PR challenges. Over the past decade, reputational risk has escalated dramatically due to the fast--paced online world, ushering an era when operating realities require companies to be prepared to move at the new pace of risk, with the growing confluence and influence of social media and increasingly expanding customer expectations.
We are a diverse team of media experts comprised of communications strategists and former reporters based in the world’s leading media markets. Each and every day, the team works with the most influential media to shape reputation and have an unrivaled knowledge of the global news agenda.
Stakeholder engagement has risen on the agenda of public relations recently mostly due to the introduction of real-time media and new hybrid forms of marketing, advertising and public relations. Engaging stakeholders is not a simple task in the information rich environment, and can be compared to a pinball match; organizational messages now have direct access, but often bounce randomly around in the online environment. To simplify measurement of public relations in this complex, unpredictable environment.
✆ +254 792 333 888
Apple Wood Park
4th Floor West
Wing, Suite 505
Phone: +254 792 333 888
Email: info@calla-pr.com
Web: www.calla-pr.com